THE UNIVERSITY OF SYDNEY
What matters to you?
As well as teaching, University academics conduct research on issues that impact the nation, like housing prices, sustainability and obesity. Our brief was to promote their achievements, without reinforcing their elite reputation.
We did this through an interactive digital campaign that prompted people to vote on issues they felt mattered. Then we linked those issues back to university initiatives.
By letting Australians lead the conversation, the University was able to contribute when people were more willing to listen.