I'm a senior female creative with over fifteen years in the industry. I believe in the power of big ideas and their capacity to stretch across all media. At the same time, I equally value the craft in developing those ideas to make sure each component is as arresting as the whole.
I've worked in a bunch of agencies, primarily in Sydney and San Francisco, across a broad range of clients. I've been invited to speak at both advertising and design forums - something I find nerve-racking but continue to say yes to. And I've been fortunate enough to have my work featured in a number of awards shows, including AWARD, D&AD and NY One Show. A pro-bono campaign I worked on at Goodby Silverstein & Partners was awarded an Emmy.
Making the industry a better, more inspiring, place is something I feel very strongly about. To this point I am both a committee member of the Australian Writers and Art Directors Association, as well as a council member and the secretary of the Australian Graphic Design Association. I am an on-going AWARD School tutor and I am also involved with the She Says mentoring program, "Who's Your Mamma."
Past Clients: California Milk Board, Crystal Cruises, TNT, Elizabeth Arden, HP, Anheuser Busch, Nestle, McDonalds, Kellogg, Australian Defence Force, Ella Bache, NRMA, Disney, Pacific Bell Wireless, The Darling Hotel, Westfield, The University Of Sydney, Screen Australia, Bell Shakespeare Company, women.com, Red Rooster